There are many things to consider when preparing graphics for your business or organization, but most important is to recognize the value and impact of your image. Your identity and subsequent materials must reflect who you are, deliver a clear message to your audience, and be consistent. The style, copy writing, and design elements must all come back to one simple question: what are you trying to say?
In order to stand out from the crowd, your graphics must not only be better but your audience must be captivated by the message. A rule we follow for many sales material pieces is interrupt, engage, educate. Interrupt: get their attention; Engage: make them want to learn more; Educate: deliver the sales message.
Our team has extensive experience in designing all types of marketing materials including ads, brochures, mailers, catalogues, reports, newsletters, display banners and trade show booths.